News & Insights

News & Insights

Guides, best practice and the latest news from across Airedale Group.
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Daniel Smith

Daniel Smith is Group Marketing Director at Airedale Group, leading marketing strategy across the Group and supporting its commercial development within the UK foodservice and hospitality market. With a background in B2B marketing, brand and commercial strategy, Daniel’s role involves understanding the markets Airedale operates in, the changing priorities of its customers and the wider economic, technological and behavioural trends influencing the sector. Working across Airedale’s different customer markets and specialist capabilities gives him a broad perspective on how issues such as changing consumer behaviour, cost pressures, technology, sustainability, labour and investment are affecting foodservice operators and the environments they operate. Daniel contributes to Airedale content on foodservice industry trends, market developments and the wider macro-environmental factors likely to influence the future of commercial kitchens and hospitality.

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