Privacy Policy
1. Who we are
Airedale Catering Equipment Group Limited
Trading as Airedale Group
Registered in England and Wales
Company number: 08274332
Registered office: Airedale House, Battye Street, Bradford, West Yorkshire, England, BD4 8AG
Email: Visit our contact us page
Telephone: Visit our contact us page
Airedale Group provides commercial kitchen design, build, installation, service, maintenance and related specialist services across the UK.
Where appropriate, your data may also be processed by other companies within the Airedale Group where this is necessary to respond to your enquiry, deliver services, manage customer relationships, support recruitment, or provide relevant communications.
2. The personal data we collect
We may collect and process the following types of personal data:
Information you provide to us
This may include:
- your name
- job title
- company or organisation name
- email address
- telephone number
- postal address
- details of your enquiry
- information submitted through contact forms
- information submitted when downloading content, registering interest, or requesting a callback
- recruitment information, including CVs, work history and application details
- any other information you choose to provide to us
Information we collect automatically
When you use our website, we may collect technical and usage information, including:
- IP address
- browser type and version
- device type
- operating system
- pages visited
- time spent on pages
- referral source
- approximate location based on technical data
- website interaction data
- cookie and tracking preferences
Information from third parties
We may receive personal data from third-party sources where lawful and appropriate, including:
- analytics providers
- CRM and marketing platforms
- lead intelligence tools
- event partners
- recruitment platforms
- publicly available business sources
- customer, supplier or partner referrals
3. How we use your personal data
We use personal data for the following purposes:
To respond to enquiries
We use your information to respond when you contact us, request information, submit a website form, ask for a quote, or make a service-related enquiry.
Lawful basis: legitimate interests, contract, or steps taken before entering into a contract.
To manage customer and prospective customer relationships
We may use your information to manage our relationship with your organisation, understand requirements, provide proposals, arrange meetings, maintain CRM records and support commercial communications.
Lawful basis: legitimate interests, contract, or steps taken before entering into a contract.
To provide services
Where you or your organisation becomes a customer, we may use personal data to deliver our services, manage contracts, coordinate projects, arrange site visits, support maintenance activity, process orders and communicate with relevant contacts.
Lawful basis: contract, legitimate interests, or legal obligation.
To send marketing communications
We may use your business contact details to send relevant updates, event invitations, sector insight, service information, whitepapers, case studies or other communications we believe may be of interest to you.
We will only send electronic marketing where we have a lawful basis to do so. In many B2B contexts, this may be based on legitimate interests. Where consent is required, we will ask for it.
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
Lawful basis: legitimate interests or consent.
To provide downloadable content and resources
When you download content such as whitepapers, guides or reports, we may use your information to provide the requested material, understand engagement with our content and follow up where relevant.
Lawful basis: legitimate interests, consent, or steps taken before entering into a contract.
To analyse and improve our website
We use analytics and website performance tools to understand how visitors use our website, improve user experience, assess campaign performance and maintain website security.
Lawful basis: legitimate interests for essential website performance and security. Consent where required for non-essential cookies, analytics, advertising or tracking technologies.
To manage events
If you register for or attend an Airedale event, we may use your information to manage invitations, attendance, dietary or accessibility requirements, event communications and follow-up activity.
Lawful basis: legitimate interests, consent, or contract.
To manage recruitment
If you apply for a role with us, we may use your information to assess your application, communicate with you, arrange interviews, carry out relevant checks and manage recruitment decisions.
Lawful basis: contract, legitimate interests, legal obligation, or consent where appropriate.
To meet legal and regulatory obligations
We may process personal data where required to comply with legal, tax, accounting, health and safety, employment, regulatory or contractual obligations.
Lawful basis: legal obligation, contract, or legitimate interests.
To protect our business
We may process personal data to protect our website, systems, people, customers, suppliers and business operations. This may include fraud prevention, network security, dispute management, recordkeeping, and enforcement of legal rights.
Lawful basis: legitimate interests or legal obligation.
4. Our legitimate interests
Where we rely on legitimate interests, we do so only where we have considered the impact on your privacy and concluded that our interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
- responding to business enquiries
- promoting our services to relevant business contacts
- managing customer and supplier relationships
- developing our business
- improving our website and communications
- understanding customer needs
- maintaining accurate business records
- protecting our systems and operations
- supporting internal administration across the Airedale Group
5. Cookies and similar technologies
Our website uses cookies and similar technologies to make the website work, improve performance, analyse usage and support marketing activity.
Cookies may include:
- strictly necessary cookies, which are required for the website to function
- performance and analytics cookies, which help us understand how visitors use the site
- functionality cookies, which remember preferences
- marketing and tracking cookies, which may help us measure campaigns or deliver relevant content
Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage your cookie preferences through our cookie banner or browser settings.
6. Who we share personal data with
We may share personal data where necessary with:
- companies within the Airedale Group
- website hosting and development providers
- CRM and marketing platform providers
- analytics and reporting providers
- email marketing providers
- IT and cyber security providers
- professional advisers, including legal, financial and insurance advisers
- recruitment service providers
- event partners and venues, where relevant
- suppliers, subcontractors or service partners where needed to respond to an enquiry or deliver services
- regulators, authorities or law enforcement bodies where legally required
We only share personal data where there is a lawful reason to do so and, where appropriate, we put contracts or safeguards in place to protect the data.
7. International transfers
Some of our third-party service providers may process personal data outside the UK.
Where personal data is transferred outside the UK, we will ensure appropriate safeguards are in place. These may include adequacy regulations, standard contractual clauses, international data transfer agreements, or other lawful transfer mechanisms.
8. How long we keep personal data
We keep personal data only for as long as necessary for the purpose for which it was collected, including to meet legal, accounting, reporting or contractual requirements.
Retention periods may vary depending on the type of data and the reason we hold it. For example:
- enquiry data may be kept for as long as needed to respond and manage follow-up activity
- customer and contract records may be kept for the duration of the relationship and for a period afterwards to meet legal, tax, accounting and contractual requirements
- marketing records may be kept until you opt out or we determine that the data is no longer relevant
- recruitment data may be kept for a limited period after the recruitment process, unless we need to retain it for longer for legal reasons or you agree that we may keep it for future opportunities
- technical website data may be kept for shorter periods unless needed for security, analytics or compliance purposes
We review retained data periodically and delete, anonymise or securely archive data when it is no longer required.
9. How we protect personal data
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure systems, supplier due diligence, staff awareness, data minimisation and appropriate internal policies.
No website, system or email transmission can be guaranteed to be completely secure. However, we take reasonable steps to protect the information we hold.
10. Your data protection rights
Depending on the circumstances, you may have the following rights:
- the right to be informed about how your data is used
- the right to access your personal data
- the right to correct inaccurate or incomplete data
- the right to request deletion of your data
- the right to restrict processing
- the right to object to processing
- the right to data portability
- the right to withdraw consent, where we rely on consent
- the right to object to direct marketing at any time
To exercise your rights, please contact us using the details in section 1.
We may need to confirm your identity before responding to a request. We will respond within the timescales required by data protection law.
11. Marketing preferences
You can opt out of marketing communications at any time by:
- clicking the unsubscribe link in one of our marketing emails
- contacting us directly using the details in section 1
If you opt out of marketing, we may still need to send you service, contractual or administrative communications where relevant.
12. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites.
We recommend that you read the privacy notice of any third-party website you visit.
13. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, website, legal requirements or data processing practices.
The latest version will always be published on this page. The date at the top of the notice shows when it was last updated.
14. How to complain
If you have concerns about how we use your personal data, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.
Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113